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Consumers will often browse review sites before you make a purchase. Alternatively, in certain cases, these reviews will be more confusing than helpful. In others, they are downright misleading. How can you really tell whenever they are honest reviews or maybe if the company is paying someone to post positive reviews as part of an "online reputation management" service? Simply how much influence should a bad review play in your decision to use or not make use of a specific company?
Today, you will find lots of business review sites for consumers to browse. Sites like Angie's List, Yelp, Google+, and Yahoo Local are generally utilized by consumers. Likewise, sites like the higher Business Bureau offer the opportunity for customers to leave a review about a business. In the event the company is online, you can find literally lots of online websites offering feedback about a company.
In many cases, review sites are open to anyone wanting to leave a review. Sites like Google + do a quality job of weeding out spam, but no program will probably be perfect. One way to rule out review web pages is should the site won't allow the business news (simply click the following web site) proprietor to respond to the feedback or actually review the feedback before it is posted. Sites such as this are probably there more for income generation through ads than actual legitimate feedback.
You need to look-at the overall picture of the business. How many transactions is the business completing on a daily basis vs. how many reviews are left for the company? In other words, a company doing 10,000 transactions a month which has a couple of negative reviews within that period is not a true representation of the customer service the company offers. Every company on the planet will be satisfied with a customer support rating that high!
The bottom line here is the fact that one or two negative feedbacks on any business review site are no reason to write off a business. Take a really good look at the overall picture of customer service and make your decision that way. Furthermore, recognize that occasionally, there simply is no satisfying a customer. If you own a business yourself or work in something customer service related, you've got most likely dealt with at least a person where nothing would satisfy them.
Consumers are much more very likely to leave a review after a negative experience than they can be after a positive one. As such, do the research to find the overall range of transactions a particular business is doing and weigh that against the overall number of reviews you are seeing. If you still have doubts, simply call them up as well as to see what sort of customer support has been offered. Still, should you have a positive experience, do the business owner a favor and leave a review!